The Club Management Resource Guide is provided by The Art of Coaching Volleyball in partnership with the Junior Volleyball Association in an effort to provide club directors with a convenient and accessible avenue to discover and refresh some main ideas on building and managing a club.
This guide includes resources for:
- Business foundations and strategy
- Finance and accounting
- Marketing, branding and public relations
- Membership recruitment, retention and management
- Tryout, tournament and facility management
- and more!
Presenters:
- Dave Bayer, Club Director of Milwaukee Sting (Milwaukee, WI)
- Brennan Dean, Club Director of Wave Volleyball (San Diego, CA)
- Maggie Griffin, Club Director of VCNebraska (Lincoln, NE)
- Christine Hames, Club Director of K2 Volleyball (Louisville, TN)
- Kathy Kennedy, Co-Founder of NKYVC (Cincinnati, OH)
- Tim Kuzma, Business Director of Munciana Volleyball (Muncie, IN)
- Mike Lingenfelter, Co-Director of Munciana Volleyball (Muncie, IN)
- Max Miller, Club Director and CEO of Mintonette Sports (Columbus, OH)
- Rachel Morris, Director of Marketing and Apparel for Wave Volleyball (San Diego, CA)
- Steve Sack, Owner of Michigan Elite Volleyball Academy (Detroit, MI)
- John Sample, Former Owner and Director of Texas Advantage Volleyball (Dallas, TX)
- Jodi Schramm, Club Director of Premier Academy (Toledo, OH)
*NOTE: Click on the “Start Course” button to view all sections of the Resource Guide. If you are on a desktop, this button is on the right-hand side of this page, if you are on mobile or tablet, this may be at the very bottom, under the reviews. We recommend working through the resource on a computer for the best user experience.
**Looking for your completion certificate or badge? Once you’ve watched 90% of the resource guide videos (your percentage can be found under My Dashboard >> My Certifications), you can request your certificate and badge directly from JVA. To do so, email a screenshot of the My Certifications page to members@jvavolleyball.org. JVA will email you back with your certificate and badge to signify that you’ve completed the resource guide.
Course Curriculum
| Club Management Guide Intro | 00:00:36 | ||
| Business Foundations | |||
| Starting a club is a masters degree in business. | 00:00:30 | ||
| Developing a business plan. | 00:11:15 | ||
| Incorporating as an LLC. | 00:01:18 | ||
| Business Strategy | |||
| Identifying strengths and weaknesses. | 00:02:10 | ||
| Two types of competitive strategies. | 00:01:18 | ||
| First mover advantage. | 00:01:30 | ||
| Identify your vision and goals. | 00:08:08 | ||
| Developing your club’s strategic plan. | 00:00:51 | ||
| Cross selling. | 00:01:06 | ||
| Understanding the volleyball industry. | 00:02:01 | ||
| Strategic Planning | |||
| Philosophy vs. Mission Statement. | 00:01:48 | ||
| Creating a mission statement. | 00:01:42 | ||
| Club philosophy. | 00:05:18 | ||
| The importance of a club philosophy. | 00:03:00 | ||
| Reinforcing your club’s mission statement and philosophy. | 00:01:35 | ||
| Club culture. | 00:05:49 | ||
| Club image. | 00:01:09 | ||
| Club philosophy influencing decision making. | 00:02:22 | ||
| Defining your core values. | 00:03:32 | ||
| Events to reinforce culture. | 00:02:49 | ||
| Finance and Accounting | |||
| Managing expenses early on. | 00:03:14 | ||
| Budget considerations. | 00:07:28 | ||
| Creating a budget. | 00:01:35 | ||
| Accounting. | 00:01:18 | ||
| Choosing accounting software. | 00:01:29 | ||
| Chart of accounts. | 00:02:03 | ||
| Budgets, dues and member fees. | 00:00:51 | ||
| Fee collection. | 00:01:15 | ||
| Budgeting mistakes. | 00:02:05 | ||
| Marketing, Branding and Public Relations | |||
| Social media. | 00:02:33 | ||
| Social media management. | 00:01:23 | ||
| The importance of social media in marketing. | 00:03:56 | ||
| Club marketing strategies. | 00:03:09 | ||
| Websites. | 00:01:32 | ||
| Membership Recruitment, Retention and Management | |||
| Player recruitment and retention. | 00:02:20 | ||
| Communicating with potential players. | 00:00:49 | ||
| Recruiting new members. | 00:01:36 | ||
| Communicating with players who might want to play for your club. | 00:00:52 | ||
| Membership and athlete retention. | 00:03:17 | ||
| Retaining members. | 00:01:42 | ||
| Strategies to retain your members. | 00:02:40 | ||
| Creating club loyalty. | 00:00:35 | ||
| Receiving and applying feedback from your members. | 00:00:51 | ||
| Communication Skills | |||
| Pre tryout meetings. | 00:02:57 | ||
| Pre-season player meetings and club orientation. | 00:00:44 | ||
| Pre-season parent meetings. | 00:02:09 | ||
| Mid-season evaluation. | 00:05:49 | ||
| Team/Club communication. | 00:02:13 | ||
| Coach-player-parent communication. | 00:01:50 | ||
| Addressing improvement during evaluations. | 00:00:31 | ||
| Dismissing a player mid-season. | 00:04:19 | ||
| Players transferring mid-season. | 00:02:35 | ||
| Managing playing time. | 00:02:49 | ||
| The 24 hour rule. | 00:07:20 | ||
| Communication between staff and players. | 00:03:30 | ||
| Crisis and Risk Management | |||
| Insurance policies. | 00:01:57 | ||
| Social media policies and risk management. | 00:07:53 | ||
| Human Resources | |||
| Operations manual. | 00:05:23 | ||
| 1099 vs W2 | 00:01:12 | ||
| Who to hire after coaches. | 00:01:11 | ||
| Athletic trainers. | 00:00:40 | ||
| Using interns. | 00:02:16 | ||
| Firing staff. | 00:01:43 | ||
| Coach Management | |||
| Recruiting coaches. | 00:04:32 | ||
| Selecting coaches. | 00:04:29 | ||
| Training coaches. | 00:04:40 | ||
| Evaluating coaches. | 00:05:08 | ||
| Retaining coaches. | 00:00:54 | ||
| Coaches manual. | 00:02:25 | ||
| Best practices for teaching coaches. | 00:04:46 | ||
| Dealing with pushback from a coach. | 00:01:50 | ||
| Technology Solutions | |||
| Accounting and membership technologies. | 00:04:22 | ||
| Dues collection. | 00:02:49 | ||
| Educating players. | 00:01:29 | ||
| Time Management | |||
| September through August for a club director. | 00:04:02 | ||
| Staying organized as a club director. | 00:01:35 | ||
| Club Resources | |||
| Using club advisors. | 00:00:31 | ||
| Utilizing resources outside of your club. | 00:01:42 | ||
| Parent advisory board. | 00:00:21 | ||
| Training your teams to officiate and keep score. | 00:01:32 | ||
| Injury prevention. | 00:07:12 | ||
| Training during different parts of the season. | 00:02:14 | ||
| Strength and conditioning coaches. | 00:01:21 | ||
| Importance of statistics. | 00:01:07 | ||
| Club Culture | |||
| Teaching life skills. | 00:01:58 | ||
| Setting expectations. | 00:01:36 | ||
| Player policies. | 00:00:41 | ||
| Bullying policy. | 00:02:54 | ||
| Bringing in speakers. | 00:01:25 | ||
| Club wide events. | 00:01:33 | ||
| Older athletes working with young athletes. | 00:03:11 | ||
| Team building events. | 00:02:50 | ||
| Making practices entertaining. | 00:01:15 | ||
| Tryout Management | |||
| Running a tryout. | 00:05:14 | ||
| Evaluating athletes during a tryout. | 00:06:24 | ||
| Operating within your region’s tryout guidelines. | 00:00:46 | ||
| Making an offer to an athlete. | 00:10:03 | ||
| Tournament Management | |||
| Planning a competition schedule. | 00:04:29 | ||
| Deciding how far to travel. | 00:01:43 | ||
| Travel management. | 00:00:28 | ||
| Post-tournament practices. | 00:02:57 | ||
| Collaborating with other clubs. | 00:02:59 | ||
| Tournament registration and management. | 00:00:47 | ||
| Facility Management | |||
| Equipment you need. | 00:01:02 | ||
| The process for purchasing uniforms. | 00:03:19 | ||
| Club Recruiting Program | |||
| College recruiting videos. | 00:01:57 | ||
| Helping players and parents to be realistic. | 00:03:22 | ||
| Helping players manage the recruiting process. | 00:04:21 | ||
| Cultivating relationships with college coaches. | 00:00:32 | ||
| Value of college camps. | 00:01:09 | ||
| Considerations for college programs. | 00:01:09 | ||
Course Reviews
199 STUDENTS ENROLLED
Exactly what I was looking for!
There isn’t a topic or sub-topic left out of this amazing course. Well done
New Club Director of Long Time Club
New Club Director here and this training was just amazing. A ton of great information on all aspects of running a club. Really hits on aspects that you didn’t even realize you needed to think of. Make sure you have a pen and notebook because you are going to want to take a lot of notes! Can’t wait to get some of the ideas implemented!
Post Course Words
As I’m sure thousands before have, I decided to take the leap from player, to parent, to coach, to club management. The course did a wonderful job introducing ideas, brands, and philosophies that will hopefully reduce my learning curve and improve the outcomes. I will undoubtedly lean back on this course and the words given over the next few years. Cheers!